TECHNOLOGY INNOVATION AND SUSTAINABLE ENTERPRISE
OBJECTIVE : To explain technology Innovation and Enterprise resource planning for
Innovation: - Need - Objectives of innovation - Technology innovation - its importance -
Knowledge Management- need - Business strategies related to knowledge management -
Knowledge Management Approaches-Transformation of an enterprise through Knowledge
Management - Creating Knowledge Management System in Organization Establishing
Knowledge Management through IT- Organizational culture for Knowledge Management -
Future of Knowledge Management
Technology Transfer and Joint Ventures -Policy, Procedure & Practices-India's Technology
base and Capabilities-Preference of Indian Technology-major Constraints and problems-
Operational constraints-Problems in Indian Business Environment Problems in Finalization
of Agreement-Major Problems in Technology transfer Collaboration Agreements, R& D,
Import Substitution, Scaling, Diagrams- Patterns and Intellectual Property rights.
Web Marketing- Meaning- Benefits of Web Marketing-Myths and Facts in Web Marketing-
Web Psychology: Understanding the Internet mind- The Internet and the Law: Copyright,
Censorship, Privacy, Jurisdiction- Do's and Don'ts on Web.
Web marketing Strategies- Choosing the strategy- Online store fronts -Target Marketing
Attracting Customers- Web Advertising - E-Mail Marketing-Instant market research
Enterprise Resource Planning: The E- Business backbone -Meaning- ERP decision Enterprise
Architecture Planning- ERP Implementation- The Future of ERP Applications- Procuremente-
Business Blueprint Planning.
MBA Common Subjects