Objectives: To help the students to learn the process of strategic decision making,
implementation and evaluation of corporate policies
Corporate strategic planning - Mission - Vision of the firm - Development, maintenance and the
role of leader - Hierarchal levels of planning - strategic planning process. Strategic management
Practice in India, Family run corporates.
Environmental Analysis & Internal Analysis of Firm:
General environment scanning, competitive & environmental analysis - to identify opportunities
& threat - Assessing internal environment through functional approach and value chain -
identifying critical success factors - to identify the strength & weakness - SWOT audit - core
competence -Stakeholders’ expectations, Scenario-planning - industry analysis.
Generic strategies - Grand strategies - Strategies of leading Indian companies - The role of
diversification -limit - means and forms. Strategic management for small organisations, nonprofit
organizations and large multi product and multiple market organisations.
Tools of Strategy Planning and evaluation
Competitive cost dynamics - experience curve -BCG approach - cash flow implication. IA -BS
matrix - A.D Littles Life -cycle approach to strategic planning - Business portfolio balancing -
Assessment of economic contribution of strategy - Strategic funds programming.
Strategy implement & Control:
Various approach to implementation of strategy - Matching organization structure with strategy -
7Smodel - Strategic control process - Du Pont’s control model and other Quantitative and
Qualitative tools - Balanced score card - M.Porter’s approach for Globalization - Future of
MBA Common Subjects