Research - meaning - scope and significance - Types of research - Research
Process - Characteristics of good research - Scientific method - Problems in
research - Identifying research problem – concepts, constructs and theoretical
Hypothesis:- meaning - sources - Types - formulation Research design - Types -
case study - features of good design - measurement - meaning - need Errors in
measurement - Tests of sound measurement Techniques of measurement -
scaling Techniques - meaning - Types of scales - scale construction techniques.
Sampling design - meaning - concepts - steps in sampling - criteria for good
sample design - Types of sample designs - Probability and non-probability
samples. Data collection:- Types of data - sources - Tools for data collection
methods of data collection - constructing questionnaire - Pilot study - case
study - Data processing:- coding - editing - and tabulation of data - Data
Test of Significance:- Assumptions about parametric and non-parametric tests.
Parametric Test - T test, F Test and Z test - Non Parametric Test - U Test,
Kruskal Wallis, sign test. Multivariate analysis-factor, cluster, MDS,
Discriminant ananlysis. (NO Problems). SPSS and its applications.
Interpretation - meaning - Techniques of interpretation - Report writing:-
Significance - Report writing:- Steps in report writing - Layout of report - Types
of reports - Oral presentation - executive summary - mechanics of writing
research report - Precautions for writing report - Norms for using Tables, charts
and diagrams - Appendix:- norms for using Index and Bibliography.
MBA Common Subjects