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Study Business Communication

EXECUTIVE COMMUNICATION
Objectives: To develop written and oral communication skills in students to groom them as effective management professionals.
UNIT I:
- Communication - Meaning and significance for management - Types of communication - Media-Barriers to communication - Principles of effective communication.
UNIT II:
- Correspondence - Norms for Business letters - Letter for different kinds of situations - Personalized standard letters , enquiries , customers complaints , collection letters - sales promotion letters.
UNIT III:
- Report writing - Structure of reports - long & short reports - formal & informal reports - writing research reports, technical reports - norms for including exhibits & appendices.
UNIT IV:
- Non-verbal communication - personal appearance, posture - body language - use of charts , diagrams & tables - audio visual aids for communication - Dyadic Communication: face to face communication - telephonic conversation.
UNIT V:
- Conducting Meetings : Procedure - preparing Agenda , minutes and resolutions - conducting seminars and conferences:- Procedure of Regulating speech - evaluating oral presentation - Group Discussion: Drafting speech.




MBA Common Subjects


Accounting and Finance for Managers
Technology Innovation and Sustainable Enterprise
Brand Management
Business communications MBA Masters of Business Administration
Business Environment
Business Ethics and corporate Goverance MBA Masters of Business Administration
Business Ethics and Ethos
Business Laws
Business Plan and Ethics
Business Policy and Strategic Management
Computer Applications in Management
Entrepreneurial Finance
Entrepreneurship Development
Financial Management
Human Resource Management MBA Masters of Business Administration
Information Technology and E Commerce
Information Technology for Management
International Business
Management Accounting
Management Information system MBA Masters of Business Administration
Managerial Economics MBA Masters of Business Administration
Marketing Management MBA Masters of Business Administration
Operation and Production Management
Organisational Behaviour MBA Masters of Business Administration
Principles and Practices of Management
Principles of Management and Organisational Behaviour
Production and operations management MBA Masters of Business Administration
Project management
Quantitative Techniques for decisionmaking MBA Masters of Business Administration
Quantitative Techniques for Management
Research Methodology MBA Masters of Business Administration
Research Methods in Management
Strategic Management

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