Unit - 1
Business Communication : Meaning – Importance of Effective Business Communication-
Modern Communication Methods – Business Letters : Need – Functions - Kinds -
Essentials of Effective Business Letters - Layout.
Unit - 2
Trade Enquiries - Orders and their Execution - Credit and Status Enquiries – Complaints
and Adjustments - Collection Letters – Sales Letters – Circular Letters.
Unit – 3
Banking Correspondence - Insurance Correspondence - Agency Correspondence.
Unit – 4
Company Secretarial Correspondence (Includes Agenda, Minutes and Report Writing)
Unit - 5
Application Letters – Preparation of Resume - Interview: Meaning – Objectives and
Techniques of various types of Interviews – Public Speech – Characteristics of a good
Speech – Business Report Presentations.