UNIT I :
Introduction to textiles-apparels and made ups-classification of apparels-structural
changes in apparel industry-introduction to fashion merchandising-definition and
concepts-scopes of fashion merchandiser-traits of merchandiser-responsibilities of
UNIT II :
Fashion terminology-fashion cycle-factor affecting fashion-fashion adoption theoriescreative
process-elements and principles of design-styling direction-product development
of knitted and woven garments.
Material sourcing-factors affecting sourcing decisions-sourcing options-buyer seller
negotiations-preparation for negotiation-sample preparation-story board-meeting phasepost
Costing and pricing strategies-pricing policies and decisions-pricing and fashion cyclecosting
principles-costing for woven and knit garments.
Supply chain management in apparel industry-quality-consumer perception of qualitystandards
and specification-responsibilities of merchandiser for quality control-inspection
and sampling procedure.