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Study BBM - Business Ethics and Corporate Responsiblity

UNIT I Ethics – Meaning, Definition, Objectives. Sources, Types – Ethics and Business – Need, Importance, Nature, Scope and Objectives – Myths about Business Ethics – Ethics and the Organisation – Running an ethical business UNIT II Ethics in Marketing: Ethics in areas of advertising, new product pricing, product packaging and labeling, personal selling, International marketing, Supply Chain Management – Criticism of ethics in marketing – Establishing ethical standards – Ethics in Retail Business UNIT III Ethics in HRM: Privacy issues – psychological expectation model – Restructuring and layoffs – wages empowerment of the weakest and uniquest – advancement of women in the workforce – Human Quality Development – Sexual harassment – Discrimination – Whistle Blowing Vs. Organisational loyalty – Employer rights and responsibilities UNIT IV Ethics in Production and Operations Management – Ethics in Finance Specific laws that affect retailers UNIT V Ethics in global business – Ethical International decision-making methods – Corporate Responsibility and the environment.





BBM Subjects


Accounting For Retail Organisations
Business Communication
Business Economics
Business Ethics Corporate Responsibility
Business Law
Customer Relationship Management
Fashion Merchandising
Financial Management
Human Resource Management
Industrial Psychology
Insurance Principles and Practice
Management Information System
Management Process
Marketing Management
Mathematics
Mathematics for Mgt
Merchandise Management
Principles of Management Organisational Behaviour
Production and Materials Mgt
Promotion Mgt
Retail Advertising and Promotion
Retail Operations Systems Inventory
Retail Supply Chain Management
Accounting for Managers

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