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Marketing Important Questions

  select two service companies operating in your country that you are familiar with, and show how each of the the seven(7ps) of theservice marketing applies to a specific product produced by each firm,a people processing service and information processing service.
(class: MBA - Marketing )    Services Marketing

  What is the difference between B2B and B@C?
(class: MBA - Marketing )    Business Marketing

  briefly ¬†explain various methods of pricing policies.
(class: MBA - Marketing )    Business Marketing

  what factor influence customer satisfaction?
(class: MBA - Marketing )    Services Marketing

  explain perssonnel selling
(class: MBA - Marketing )    Advertising & Sales Promotion

  Define consumer Behaviour ?
(class: MBA - Marketing )    Consumer Behaviour

  What is CRM?
(class: MBA - Marketing )    Customer Relationship Management

  Write short notes on sources of secondary data.
(class: MBA - Marketing )    Market Research

  Write short notes on Methods of graphical presentation of data
(class: MBA - Marketing )    Market Research

  Write short notes on semantic differential scale
(class: MBA - Marketing )    Market Research

  Write short notes on Qualitative marketing research
(class: MBA - Marketing )    Market Research

  Write short notes on Multi Dimensional Scaling
(class: MBA - Marketing )    Market Research

  A company wants to review the efficacy of selecting its current target customers. What shall be your suggestions regarding the research to provide necessary information for this objective? Describe the main steps involved in such a research.
(class: MBA - Marketing )    Market Research

  Describe the steps involved in applying Discriminant Analysis technique. What are its main areas of applications in marketing?
(class: MBA - Marketing )    Market Research

  How shall you stratify your sample for conducting a marketing research to find out the reasons of failure among indian industrial units? How shall you ensure that your final estimates are not affected by the sample quotas allotted to each stratum?
(class: MBA - Marketing )    Market Research

  What are the main designs available in conducting experimental researches in marketing? Taking any one of them and describe the main sources of possible errors for that design.
(class: MBA - Marketing )    Market Research

  Write short notes on Bettmans information processing model of buying behaviour.
(class: MBA - Marketing )    Consumer Behaviour

  Write short notes on Culture and its influence on consumer behaviour.
(class: MBA - Marketing )    Consumer Behaviour

  Write Short notes on Theory of reasoned action model of attitudes.
(class: MBA - Marketing )    Consumer Behaviour

  What do you understand by absolute threshold and differential threshold? How do marketers apply the concept of differential threshold or "just noticeable difference" in their marketing strategy? Explain by taking examples from the FMCG Category.
(class: MBA - Marketing )    Consumer Behaviour

  You are the manager of a highly sought brand of apprael that offers a complete range of highly priced but good quality trendy casual wear for both boys and girls. Describe how an understanding of consumer behaviour would be useful to you in deciding on your 1. Segmentation Strategy 2. New Product Introduction 3. Promotion Strategy. What aspects of Consumer behaviour would be most relevant for you to study and why?
(class: MBA - Marketing )    Consumer Behaviour

    
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