2007 Mahatma Gandhi University M.B.A Business Administration Advertising and Sales Promotion Management - Elective Question paper for exam preparation. Question paper for 2007 Mahatma Gandhi University M.B.A Business Administration Advertising and Sales Promotion Management - Elective Question paper, Exam Question papers 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2012 university in india question papers. SiteMap
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2007 Mahatma Gandhi University M.B.A Business Administration Advertising and Sales Promotion Management - Elective Question paper

University Question Papers
2007 Mahatma Gandhi University M.B.A Business Administration Advertising and Sales Promotion Management - Elective Question paper

M.G. M.B.A. DEGREE EXAMINATION APRIL/MAY 2007

Third Semester

(Elective) - ADVERTISING AND SALES PROMOTION MANAGEMENT

[For Branch I – Elective V / For Branch III – Elective II]

(2004 admissions onwards – 60 marks)
(2003 admissions – 75 marks)
Time: Three Hours Maximum :60/75 marks

Section A

Answer any six questions.

Write short notes on :-

1 Marketing Mix.
2 Personal selling effectiveness.
3 Media planning.
4 Advertising appeals.
5 Advertisement Research.
6 Effective campaign for Publicity.
7 Hit rate in Media Advertising.
8 Copy pre and post testing.
9 Deceptive Advertisement.
10 Advertisement controls.
(6 X 2½ = 15 marks)
(6 X 3 = 18 marks)
Section B

11 What according to you, Should be the relationship between advertising and sales Promotion
Or
12 Describe the steps involved in developing a Media Plan.
13 Imagine you are starting a company to manufacture fridge. Consider the following decisions:-

(i)Describe the Marketing mix you think would be most effective for this company.
(ii)Develop a brand image for your budge.
Or
14 What are the major characteristics if TV ads? And what are the roles of audio and visual elements in TV ads?
15 Explain the strategic use of promotions in marketing in terms of brand building, new product launches, integration and effectiveness.
Or
16 How does the practice of public relations differ from the practice of advertising?
(3 X 10 = 30 marks)
( 3X 11 = 33 marks)

Section C

17 (a) What are the differences between local, regional and international brands?
(b) How does international management affect international advertising?
(c)Name some impediments to international advertising.
(1 X 15 = 15 marks)
( 1x 24 = 24 marks)



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